BEAUTY
One/Size – Patrick Starrr’s Second Rise to Fame
By: Ava Savino Edited by: Lauren Sorabella
Patrick Starrr is one of the most iconic and influential names in the makeup industry. Known for his incredible skill and globally recognized technique, makeup lovers around the world were happy to see Starrr take his expertise to the business side with his beauty line, One/Size. Coined from Starrr’s catchphrase, “makeup is a one-size-fits-all,” the brand's cohesive image and inclusive branding are the embodiment of the line. Strategic social media and marketing campaigns, such as their recent collaboration with Wicked, are key in building a loyal following and boosting sales. As an exclusively Sephora brand, One/Size products have proven to be quite popular – something hard to achieve in an often-oversaturated industry.
Starrr got his start in the makeup industry after mastering the art of Photoshop for his clients and becoming increasingly passionate about makeup artistry. He is a self-taught artist who launched a successful YouTube channel (that now boasts over 4 million subscribers) while working at MAC Cosmetics. His background as a MAC artist is telling in his commitment to artistry and technique. MAC artists are described as “ [an] elite creative force…ready to meet any creative challenge with their skills that have been honed over years of combined experience. Our top artists… lead fashion week shows around the world and have a prime position in creating and driving the trends each season.” Starrr’s success on YouTube led him to collaborate with MAC Cosmetics in 2017. He was the first-ever influencer to collaborate on an entirely new makeup collection with the brand, which due to his beginnings, is an inspiring accomplishment.
One/Size Beauty officially launched in 2020, but according to Starrr, it had been in the works for quite a few years. He partnered with Luxury Brand Partners (LBP) to create One/Size, and it is rumored that they invested a hefty $10 million into the brand – an amount that surpasses their typical investments. LBP is a successful partner of multiple powerhouse beauty brands in the current market. Starrr described his vision for One/Size as “want[ing] to develop a makeup brand that combines function with fashion, [through] essential, everyday products that are elevated and fun for anyone to use, from beginners to professionals.” He has certainly stayed true to these core values, and the brand's rapid success and industry-shaking launches are an indicator of Starrr’s passion and commitment to One/Size as more than a typical influencer cash grab.
Perhaps one of the brand's most iconic products, the On ‘Til Dawn setting spray, has gone platinum on TikTok with thousands of outstanding reviews from influencers and everyday consumers alike. Praised for its 16-hour matte wear that is entirely waterproof and sweatproof, the setting spray is a favorite among both pro makeup artists and consumers. It certainly lives up to the hype for many, and TikTok creators have offered their positive reviews. Niko Haagenson, who is notoriously transparent with his followers, praised the product in a video dedicated to his favorite setting sprays. He highlighted its ability to “create a layer over your face,” which essentially locks in the products, keeping them fresh for long wear. With a one-of-a-kind formula that has been a consistent top-seller for Sephora, the On ‘Til Dawn setting spray has cemented itself in the American market.
One/Size has also had a notable impact in the primer category. The brand currently offers four different primers: Secure the Blur, Secure the Glow, Secure the Sweat, and Oil Sucker. While all four products have different strengths, the most popular and one of the most innovative primers to enter the market is Secure the Sweat. It is described as “a sweatproof and waterproof aluminum-free primer that absorbs excess sweat and oil to tighten pores, mattify skin and prolong makeup wear.” Oil Sucker, which won the Cosmopolitan Acne Awards Winner for Best Primer of 2024, is another fan favorite with Alkaline pH properties to control and absorb excess oil created throughout the day. These two primers are just a small example of the ingenuity of Patrick Starrr and One/Size.
One of Starr’s newest releases is his most exciting – the One/Size B12 Base Thinner. As a “base thinner,” it can be used as a mixing medium for any foundation to create versatility for products or dually it can be used on its own as a skincare base for makeup. An example of Starrr’s knack for honing in on trends, the base thinner is the perfect product to transform the everyday clean girl, glowy makeup routine. With a one-of-a-kind formula that contains Vitamins B12, C & E for environmental protection to help brighten skin, Ceramides and adenosine to help reduce water loss and minimize fine lines, Beta Glucan and hyaluronic acid to hydrate, and vegan crushed pearls that add luminosity to skin. This product claims to do a lot, and it has certainly been a hot topic in the beauty community. Creators like Daus Mendoza praised the product on TikTok for its ability to transform a medium-to-full coverage foundation into a glowy skin tint. Perfect for travelling and only bringing one foundation, the user can completely customize the coverage to whatever you’re feeling. While this might not be a perfect product for every consumer, it is certainly fun to watch a brand launch innovative products into the market.
Starrr is a social media influencer with a talent for predicting and influencing trends. Just recently, the brand launched the Stage White Turn-Up the Base foundation powder. While a white foundation powder might seem intimidating at first, it is actually an incredibly versatile product and is perfect for creating the perfect bright under eye – a makeup trend that has become increasingly popular in recent months. While this kind of product is typically associated with professional artists, this strategic release by Starrr creates a marketable and palatable white foundation powder accessible to the everyday user. This is a reflection of One/Size’s mission – to make makeup artistry available to everyone. This is an exciting combination to see, and the success of the brand speaks to the niche in the market.
Patrick Starrr is an incredibly inspiring individual, and his success in building One/Size from the ground up shows his commitment to both his brand and artistry within the makeup industry. One/Size continues to be an exciting brand to watch, and to support an individual like Starrr who has worked hard for his success in the industry.