FETCH
COLLECTIVE

Despite the fashion facade that social media showcases, don’t be fooled: developing personal style is not nearly as easy as online influencers make it seem. Whether one is fashion-forward or doesn’t care much about couture, everybody struggles with self-confidence to some degree. Feeling comfortable in one’s skin is greatly influenced by their exterior appearance, especially in the clothes they wear. Verifyt, a new social media platform that uses 3D body scanning to give accurate sizing and style recommendations, could be the key to helping people build their confidence through fashion. 

 

In a world where consumerism is encouraged by retail brands, simultaneously reducing online returns and giving customers a personalized shopping experience sounds impossible for any company to achieve. However, Netvirta, Verifyt’s parent company, has made this shopper’s dream a reality. Netvirta is an American-based software company founded by Massachusetts Institute of Technology alumni Jeff Chen and Andy Eow, focused on using innovative, 3D body-scanning technology across various fields, such as medicine, apparel, and sports. Netvirta even partners with Victoria’s Secret, providing their website with 3D scanning technology to provide shoppers with personalized bra size recommendations. Continuing their journey in the fashion world, Netvirta launched Verifyt in 2021, hoping to enhance the online shopping experience by utilizing their 3D body-scanning technology to help people find their true size across different clothing brands. The app also allows shoppers to connect with other Verifyt users with similar body types, allowing for an inclusive space. Netvirta intends for Verifyt to prevent online return waste and protect the environment from toxic gas emissions. At last, fashion can coexist with technology, community, and sustainability all in one place.  

 

Verifyt’s 3D body-scanning technology is a crucial breakthrough for the fashion community and sustainability—especially in the modern cultural wasteland of fast fashion and microtrends. Furthermore, there is another, possibly overlooked box that Verifyt checks with its growing inclusive community of users: confidence through self-expression. Katherine Bernard for Vogue says that clothing is a main factor in how people approach and interact with the world. “It’s no secret that assembling an outfit is like selecting social armor, and that what we wear has power over others.” Bernard further explains how the phenomenon of “enclothed cognition” allows the brain to link fashion styles with certain attributes. If one associates a clothing brand with being intelligent or powerful, that person is more likely to take on those attributes when wearing that clothing. It’s all psychology, really, which is why Verifyt’s approach to helping its users achieve the fullest potential of their personal style is so unique. As the app connects users of similar body types based on the 3D body scan, people can spend less time wondering whether something will look good on them, and more time wearing outfits that help them feel most confident. Bernard describes the closet as a “selection of gateways to the best versions of [oneself].” Verifyt? Exactly. A digital closet with endless opportunities to explore self-expression with others. 

 

Verifyt’s marketing journey is nothing short of spectacular, as the company has experimented with multiple different fields before delving deeper into the fashion industry. Verifyt’s Director of Growth, Alexandra Spinney, has been working with Netvirta since its startup. After graduating from Syracuse University with a supply chain management degree in 2017, Spinney joined Netvirta and has since helped make a significant impact in the company’s outreach. Spinney has always been interested in fashion, but struggled with her body image during her college years. “A lot of people feel underrepresented in fit, and don’t feel like there is a comfortable space to express themselves through fashion unless they are an influencer,” Spinney says. Spinney describes Verifyt as a safe space for posting outfits and finding one’s true size by seeing clothes on “real people that look like you.” In the past six months, Verifyt’s marketing department has tripled in size and connects with communities all over the world. Verifyt is involved with college campuses through its College Ambassador program. Rachel Diamond, a member of Fetch Collective’s Creative Leadership team, is a Verifyt ambassador for Syracuse University. Passionate about content creation and community building, Diamond hopes to help users “develop their digital presence and connect with like-minded peers.” Verifyt also has a Creative Voices program, providing aspiring fashion creators a platform to talk about Verifyt while expressing themselves. Spinney says this particular program is an incredible opportunity for small influencers to contribute to trend circulation, as the big creators typically drive fashion trends with millions of followers. 

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From the medical field to online shopping, Netvirta’s Verifyt continues to make waves in its successful growth over a short period. By applying Netvirta’s revolutionary 3D body-scanning technology to a personalized fashion inspiration feed, Verifyt could help millions of people feel more confident in their style expression faster than ever before.

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